The Beauty Guild
As part of their 25th anniversary, the Beauty Guild asked us to ‘reinforce’ their brand.
Long established as market leaders, the task was to give them more visual presence and attract more business without alienating existing customers. Be bold, but subtle.
Our answer was to bring their cool lower case ‘g’ to the fore and inject a little more vibrancy into the colour. Oversized letterforms dominate print adverts and animated versions inject personality into digital campaigns.
A ‘big G’ prop was used in staff shots and copylines like ‘OMG’ and ‘G-Whizz’ helped to reinforce the brands energy and character.
Always nice to hit the g-spot!
PROJECTS COMPLETED
BRAND IDENTITY REFRESH
BRAND GUIDELINES
ADVERTISING DESIGN FOR ALL SERVICES
DESIGN OF GUILD GAZETTE MAGAZINE
DIGITAL GAZETTE
DESIGN 100 PAGE A4 MEMBERS HANDBOOK
WHAT THE CLIENT SAID
Mr Shaw Design have been working with Beauty Guild, the UK's largest trade body for the professional beauty industry, for a number of years now. It has been a very successful working relationship that has covered everything from a complete company rebrand to setting print and digital magazines. I would highly recommend.
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