SUNSHINE SUPPORT REBRAND

We love a recommendation here at Mr Shaw Design and we were over the moon to be chosen to rebrand this amazing company. Sunshine Support is an award-winning Special Educational Needs & Disabilities (SEND) Consultancy based in England and Wales. They empower and advocate for parents, carers and professionals who support children and young people with SEND.

The brand identity needed to truly reflect the energy and support on offer. We focused on the letter 'S' as the main icon. A pure crafted Serif typographic. The 'S' is for SUPPORT which is at the heart of the business. The circle which makes up the base of the 'S' icon is the company and structurally holds the 'S' in place and is the visual support to the icon. Which again reinforces the support element.

We then wanted to represent the people they support, so we did this by creating dots that create a sunburst around the 'S' icon. The colour palette seemed the obvious choice. Warm Ochre Yellow contrasted with the warm dark grey giving the energy and professionalism needed for marketing.

The identity is fluid and fun to use. All marketing materials digital and print have been re-energised with the new identity.

WHAT THE CLIENT SAID

“We tasked Karl with a complete rebrand for our organisation. He placed such a lot of consideration into who we were, what we stood for and the importance of what we do. The brand was a really big jump, and so we were naturally nervous but when we saw the outcome we were absolutely over the moon! It felt professional and as if our brand had ‘grown up’ and matured to match the success of what we had achieved as a company. The new brand has been rolled out both online and offline, and we have received endless compliments! We cannot thank Karl enough for the incredible work he’s done for us. We highly recommend Silver Birch!”

Chrissa Wadlow.

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