Front Row - Product Marketing

Front Row are an American-based company specialising in audio equipment to aid learning in schools and education.
Mr Shaw design were tasked in supporting their UK marketing team to promote a particular audio product called Juno. This product was mainly used in the primary sector. 

We wanted to make the product more fun and engaging so we came up with a supporting character called BOB. A cute loveable monster that could be used in all manner of creative formats to tell the story in an interactive way. The list was endless in terms of how we could use BOB.